Vera Borislavova

Vera brings over 20 years of experience in market intelligence, strategic planning, and customer insights, including 18+ years in healthcare across medical equipment and digital solutions. At Cetas Healthcare, she is responsible for building strong global client relationships, aligning client objectives with organizational capabilities, and driving business growth through strategic collaboration.

With expertise in value proposition testing, product development, pricing research, competitive intelligence, and customer experience studies, Vera combines innovative thinking with a data-driven approach to deliver actionable insights.

She holds a degree in Marketing and Science from University of Wisconsin–Parkside and is recognized for translating complex market dynamics into impactful business strategies.