Research and consulting built for oncology decisions
Market Research Solutions Across the Product Lifecycle
Opportunity Assessment
– Market Potential Assessment
– Patient Journey
– Unmet Needs Identification
– Indication Mapping
– Opportunity Matrix – Jobs to be Done™
Product Design & Development
– Competitive Landscape
– Concept(s) Testing / Evaluation
– Unmet Need Validation
– Market Opportunity (TTP / Demand)
Concept Evaluation
– Concept Validation
– Value Proposition / Positioning
– Market Sizing and Forecasting
– Segmentation & Targeting
Launch & Commercialization
– Feature Optimization / Prioritization
– Pricing Research
– Naming Research
– Concept & Message Testing
Lifecycle Management
– Brand Equity and Brand Tracking
– Usage & Attitude (Structured Chart Audits)
– NPS Monitoring
– Competitive Intelligence
KOL Consultation & the Oncospective Unit Model
Structured access to oncology KOLs, paired with our Unit Model offers a framework that turns KOL input into an actionable, quantified result on demand.
Structured KOL Access
Access to oncology key opinion leaders through a proprietary framework.
Unit Model Framework
Converts oncology KOL input into an actionable, quantified result.
Standardized Engagement Units
Each engagement is scoped in standardized "units" — e.g., a set number of physician interviews or structured consultations.
Structured Results
Scale from a single expert read to a full panel consultation, with clear visibility into deliverables at each stage.
Quantitative Research
Omnibus & Express Surveys | Full-Length Surveys | |
|---|---|---|
Best For | Quick, directional insights | Deep, decision-grade insights |
Survey Length | Up to 12 questions | 20–80+ questions |
Turnaround Time | 2–4 weeks | 6–10 weeks |
Markets Covered | US, EU5 & China | All Geographies |
What You Get | Data tables & raw data | Full report + advanced analytics |
Omnibus & Express Surveys
Quick, directional insights
Up to 12 questions
2–4 weeks
US, EU5 & China
Data tables & raw data
Full-Length Surveys
Deep, decision-grade insights
20–80+ questions
6–10 weeks
All Geographies
Full report + advanced analytics
Qualitative Research
In Depth Interviews (IDIs/TDIs)
One to one conversations with HCPs, KOLs, patients, payers, and other stakeholders to understand decision drivers, unmet needs, experiences, and barriers.
Focus Groups (FGDs)
Expert moderated groups that uncover perceptions, attitudes, unmet needs, and responses to brands, concepts, messages, and new treatment options.
Ethnography
Immersive research with patients, HCPs, and care teams to see how decisions are made, where challenges arise, and what people may not articulate in a traditional interview.