Terri Crudup

Terri Crudup is the SVP & Oncology Practice Head at Cetas Healthcare with over 25 years of experience in healthcare consulting, oncology research, and strategic market insights. She specializes in market assessments, patient journey mapping, treatment landscape analysis, brand strategy, and evidence-generation programs.

Prior to joining Cetas Healthcare, Terri held leadership positions at Ipsos and IQVIA, leading large-scale research and consulting engagements across multiple therapeutic areas. Recognized for her deep oncology expertise, she helps organizations generate actionable insights, navigate evolving treatment landscapes, and improve patient outcomes. Terri holds an MBA from University of Rochester with a specialization in Marketing and Competitive & Organizational Strategy.